The Sheikh CEO Campaign
The Sheikh CEO Campaign
Advertising
Advertising
Social Media
Explorer Publications wanted a cohesive promotional rollout for their new release, The Sheikh CEO: Lessons in Leadership. I designed a full campaign suite — pull-up banners, hanging flags, book cover, and digital ad placements across tablet, desktop, and mobile — using a clean navy and grey palette to give the launch a polished, editorial presence across both print and digital touchpoints.
Explorer Publications wanted a cohesive promotional rollout for their new release, The Sheikh CEO: Lessons in Leadership. I designed a full campaign suite — pull-up banners, hanging flags, book cover, and digital ad placements across tablet, desktop, and mobile — using a clean navy and grey palette to give the launch a polished, editorial presence across both print and digital touchpoints.
Explorer Publications wanted their new release, The Sheikh CEO: Lessons in Leadership, to launch with the editorial weight and presence the subject deserved. The concept centred on creating a cohesive, multi-touchpoint campaign — spanning print and digital — that positioned the book as a serious, prestigious leadership title, with a consistent visual identity strong enough to carry across in-store displays, events, and online advertising.
Explorer Publications wanted their new release, The Sheikh CEO: Lessons in Leadership, to launch with the editorial weight and presence the subject deserved. The concept centred on creating a cohesive, multi-touchpoint campaign — spanning print and digital — that positioned the book as a serious, prestigious leadership title, with a consistent visual identity strong enough to carry across in-store displays, events, and online advertising.
Explorer Publications wanted their new release, The Sheikh CEO: Lessons in Leadership, to launch with the editorial weight and presence the subject deserved. The concept centred on creating a cohesive, multi-touchpoint campaign — spanning print and digital — that positioned the book as a serious, prestigious leadership title, with a consistent visual identity strong enough to carry across in-store displays, events, and online advertising.
Concept
Concept
I designed a full campaign suite built around a clean navy and grey palette with bold, condensed typography for maximum impact. The book cover itself uses a portrait of the subject set against a minimal white background, with "CEO" rendered in oversized type as the visual anchor. This cover treatment was then adapted across pull-up banners and hanging flags for in-store and event use, as well as digital ad placements sized for tablet, desktop, and mobile, ensuring the campaign's tone remained consistent whether seen on a website banner or a retail display.
I designed a full campaign suite built around a clean navy and grey palette with bold, condensed typography for maximum impact. The book cover itself uses a portrait of the subject set against a minimal white background, with "CEO" rendered in oversized type as the visual anchor. This cover treatment was then adapted across pull-up banners and hanging flags for in-store and event use, as well as digital ad placements sized for tablet, desktop, and mobile, ensuring the campaign's tone remained consistent whether seen on a website banner or a retail display.
I designed a full campaign suite built around a clean navy and grey palette with bold, condensed typography for maximum impact. The book cover itself uses a portrait of the subject set against a minimal white background, with "CEO" rendered in oversized type as the visual anchor. This cover treatment was then adapted across pull-up banners and hanging flags for in-store and event use, as well as digital ad placements sized for tablet, desktop, and mobile, ensuring the campaign's tone remained consistent whether seen on a website banner or a retail display.
Design
Design
Looking for your next design project?
Whether it's a branding, website designing and publication I'd love to create something together.
Looking for your next design project?
Whether it's a branding, website designing and publication I'd love to create something together.
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Your Next Project Starts Here
If something here resonated with you, let's see what we can create together.
2026 By Mel D. All Rights Reserved
Your Next Project Starts Here
If something here resonated with you,
let's see what we can create together.
2026 By Mel D. All Rights Reserved
Your Next Project Starts Here
If something here resonated with you, let's see what we can create together.