Explorer Rebrand
Explorer Rebrand
Brand Identity
Brand Identity
Social Media
Explorer is a travel publication brand looking to establish a refined, adventure-driven identity. We developed a complete stationery suite — business cards, notebooks, envelopes, and letterheads — using a deep navy and copper palette with topographic line patterns, evoking a sense of exploration, sophistication, and modern wanderlust.
Explorer is a travel publication brand looking to establish a refined, adventure-driven identity. We developed a complete stationery suite — business cards, notebooks, envelopes, and letterheads — using a deep navy and copper palette with topographic line patterns, evoking a sense of exploration, sophistication, and modern wanderlust.
Explorer is a travel publication, and I wanted to propose a rebrand that better reflected the spirit of discovery and adventure at the heart of the publication's content. The concept moved away from a generic travel-brand look toward something more refined and exploratory — drawing on the idea of mapping unknown terrain, giving the brand a more sophisticated, modern-wanderlust identity rather than a typical tourist-facing aesthetic.
Explorer is a travel publication, and I wanted to propose a rebrand that better reflected the spirit of discovery and adventure at the heart of the publication's content. The concept moved away from a generic travel-brand look toward something more refined and exploratory — drawing on the idea of mapping unknown terrain, giving the brand a more sophisticated, modern-wanderlust identity rather than a typical tourist-facing aesthetic.
Explorer is a travel publication, and I wanted to propose a rebrand that better reflected the spirit of discovery and adventure at the heart of the publication's content. The concept moved away from a generic travel-brand look toward something more refined and exploratory — drawing on the idea of mapping unknown terrain, giving the brand a more sophisticated, modern-wanderlust identity rather than a typical tourist-facing aesthetic.
Concept
Concept
Explorer is a travel publication, and I wanted to propose a rebrand that better reflected the spirit of discovery and adventure at the heart of the publication's content. The concept moved away from a generic travel-brand look toward something more refined and exploratory — drawing on the idea of mapping unknown terrain, giving the brand a more sophisticated, modern-wanderlust identity rather than a typical tourist-facing aesthetic.
Explorer is a travel publication, and I wanted to propose a rebrand that better reflected the spirit of discovery and adventure at the heart of the publication's content. The concept moved away from a generic travel-brand look toward something more refined and exploratory — drawing on the idea of mapping unknown terrain, giving the brand a more sophisticated, modern-wanderlust identity rather than a typical tourist-facing aesthetic.
Explorer is a travel publication, and I wanted to propose a rebrand that better reflected the spirit of discovery and adventure at the heart of the publication's content. The concept moved away from a generic travel-brand look toward something more refined and exploratory — drawing on the idea of mapping unknown terrain, giving the brand a more sophisticated, modern-wanderlust identity rather than a typical tourist-facing aesthetic.
Design
Design
Looking for your next design project?
Whether it's a branding, website designing and publication I'd love to create something together.
Looking for your next design project?
Whether it's a branding, website designing and publication I'd love to create something together.
Related Projects
Explorer Rebrand
Ready Room
Ready Room
Branding
Book Haven
Book Haven
Website
Book Haven
Your Next Project Starts Here
If something here resonated with you, let's see what we can create together.
2026 By Mel D. All Rights Reserved
Your Next Project Starts Here
If something here resonated with you,
let's see what we can create together.
2026 By Mel D. All Rights Reserved
Your Next Project Starts Here
If something here resonated with you, let's see what we can create together.