Nakheel Eid Post

Nakheel Eid Post

Social Media

Social Media

Animation

Animation

Nakheel wanted to capture the warmth and togetherness of Eid through a heartfelt animated piece. I designed a series of hand-sketched illustrated frames — from family gatherings and festive meals to beachside celebrations and "Eid Mubarak" greetings against an iconic Dubai backdrop — using a soft, pencil-drawn aesthetic with selective colour highlights to evoke a nostalgic, storybook feel for the campaign.

Nakheel wanted to capture the warmth and togetherness of Eid through a heartfelt animated piece. I designed a series of hand-sketched illustrated frames — from family gatherings and festive meals to beachside celebrations and "Eid Mubarak" greetings against an iconic Dubai backdrop — using a soft, pencil-drawn aesthetic with selective colour highlights to evoke a nostalgic, storybook feel for the campaign.

Nakheel wanted to mark Eid with content that felt personal and emotionally resonant rather than purely promotional. The concept centred on telling the story of Eid through a child's perspective — capturing the small, everyday moments of togetherness (family meals, beach days, festive lights) that make the holiday meaningful, set against recognisable Dubai landmarks to ground the story locally.

Nakheel wanted to mark Eid with content that felt personal and emotionally resonant rather than purely promotional. The concept centred on telling the story of Eid through a child's perspective — capturing the small, everyday moments of togetherness (family meals, beach days, festive lights) that make the holiday meaningful, set against recognisable Dubai landmarks to ground the story locally.

Nakheel wanted to mark Eid with content that felt personal and emotionally resonant rather than purely promotional. The concept centred on telling the story of Eid through a child's perspective — capturing the small, everyday moments of togetherness (family meals, beach days, festive lights) that make the holiday meaningful, set against recognisable Dubai landmarks to ground the story locally.

Concept

Concept

I designed a series of hand-sketched illustrated frames in a soft pencil-drawn style, made to look like a child's own drawings of their Eid day. Selective colour highlights were used to draw attention to special moments in between — a heart during a family gathering, festive string lights, or a pop of colour on a kite — as if recalling the parts of the day that stood out most. The sequence moves through a day of Eid: morning prayers against the Dubai skyline, sandcastle building on the beach, a festive family feast, and an "Eid Mubarak" greeting framed by an iconic archway, all tied together in an Instagram Reel format with a heartfelt caption from Nakheel.

I designed a series of hand-sketched illustrated frames in a soft pencil-drawn style, made to look like a child's own drawings of their Eid day. Selective colour highlights were used to draw attention to special moments in between — a heart during a family gathering, festive string lights, or a pop of colour on a kite — as if recalling the parts of the day that stood out most. The sequence moves through a day of Eid: morning prayers against the Dubai skyline, sandcastle building on the beach, a festive family feast, and an "Eid Mubarak" greeting framed by an iconic archway, all tied together in an Instagram Reel format with a heartfelt caption from Nakheel.

I designed a series of hand-sketched illustrated frames in a soft pencil-drawn style, made to look like a child's own drawings of their Eid day. Selective colour highlights were used to draw attention to special moments in between — a heart during a family gathering, festive string lights, or a pop of colour on a kite — as if recalling the parts of the day that stood out most. The sequence moves through a day of Eid: morning prayers against the Dubai skyline, sandcastle building on the beach, a festive family feast, and an "Eid Mubarak" greeting framed by an iconic archway, all tied together in an Instagram Reel format with a heartfelt caption from Nakheel.

Design

Design

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Looking for your next design project?

Whether it's a branding, website designing and publication I'd love to create something together.

Looking for your next design project?

Whether it's a branding, website designing and publication I'd love to create something together.

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Nakheel Eid Post

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Looking for your next design project?

Whether it's a branding, website designing and publication I'd love to create something together.

by mel d_ melanie desousa logo

Your Next Project Starts Here
If something here resonated with you, let's see what we can create together.

2026 By Mel D. All Rights Reserved

by mel d_ melanie desousa logo

Your Next Project Starts Here
If something here resonated with you,

let's see what we can create together.

2026 By Mel D. All Rights Reserved

by mel d_ melanie desousa logo

Your Next Project Starts Here
If something here resonated with you, let's see what we can create together.

2026 By Mel D. All Rights Reserved